Read about the project
Overview
As a freelance designer with Copilot, I collaborated on a project for Beacon Mobility, creating two key deliverables: a digital primer and a printed placemat to prepare for and during a client workshop. My role involved conceiving and designing tools to present synthesized information and support the Beacon team’s internal discussions. The final designs helped streamline communication and engagement throughout the workshop.
The Problem
The challenge I faced was determining how to design the primer with minimal initial direction. The format was left open-ended, giving me complete creative freedom but little structure. I originally planned for a desktop prototype but struggled to shape it without concrete content. Midway through the process, the team shifted the primer to a mobile format, forcing me to rethink the user experience and visual approach. This pivot ultimately led to a more interactive and engaging solution that better supported the client’s goal of preparing the Beacon team for their upcoming workshop.
My Process
I sketched layouts and built a mood board to define a visual style aligned with the project’s tone and purpose. As content trickled in from the team, I focused on how specific language and themes could inform the design motifs. When the format shifted to mobile, I adjusted the layout to enhance interactivity and usability. Throughout the project, I worked closely with the Copilot team, staying adaptable to evolving needs and delivering the assets within tight deadlines. I used Figma to prototype the primer and Illustrator to develop the placemat design.
My Design
I created two complementary deliverables:
A mobile-optimized interactive primer: This helped inform the Beacon team of the key information they would be discussing and working with before the workshop.
A printed placemat: This served as a quick reference tool during the session, summarizing essential points from the primer.
Both designs enhanced engagement and gave the Beacon team clear, accessible tools to navigate complex internal topics.
Conclusion
This project highlighted the value of adaptability and clear communication when balancing shifting formats, content delays, and deadlines. The primer and placemat helped Beacon Mobility better prepare for and engage with the workshop, providing well-structured tools to support internal discussions and decision-making.
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